I’m currently open to exciting opportunities with startup brands, consulting engagements, and contract work. My journey into marketing began through personal connections with influencers, leading me to collaborate on campaigns and sponsorships with L'Occitane, iHeartRadio, and Coca-Cola Uzbekistan. Starting from the organic content and influencer marketing side, I gained firsthand experience in how culture drives engagement.

This cultural pulse has been at the heart of my career, guiding my transition into luxury real estate marketing with companies affiliated with Christie’s International Real Estate, SERHANT, and @Properties. Here, I honed my expertise and rose to head of social media strategy. A brief pivot to PR allowed me to help launch global and national brands in Texas, refining their narratives and market positioning.

I eventually co-founded Uzbecs., an agency designed to merge strategy with cultural relevance. After successfully scaling the business, I transitioned it to my partners, taking on larger strategic roles focused on high-level brand strategy, digital transformation, and cultural storytelling at scale.